Current:Home > MarketsUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them -Apex Profit Path
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
View
Date:2025-04-19 16:11:14
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (143)
Related
- Could Bill Belichick, Robert Kraft reunite? Maybe in Pro Football Hall of Fame's 2026 class
- Massive fire breaks out in 4-story apartment building near downtown Miami
- How Jason Kelce's Family Has Been Affected by Taylor Swift and Travis Kelce’s “Crazy” Fame
- Baltimore shipping channel fully reopens after bridge collapse
- Questlove charts 50 years of SNL musical hits (and misses)
- Rihanna Shares Rare Look at Her Natural Curls Ahead of Fenty Hair Launch
- FDA warns microdose chocolate may lead to seizures
- Isabella Strahan Finishes Chemotherapy for Brain Cancer: See Her Celebrate
- Head of the Federal Aviation Administration to resign, allowing Trump to pick his successor
- This NYC vet makes house calls. In ‘Pets and the City,’ she’s penned a memoir full of tails
Ranking
- Residents worried after ceiling cracks appear following reroofing works at Jalan Tenaga HDB blocks
- Sandra Bullock and Nicole Kidman Are Ready to Put a Spell on Practical Magic 2
- See the rare, 7-foot sunfish that washed ashore in northern Oregon
- The most important retirement table you'll ever see
- US appeals court rejects Nasdaq’s diversity rules for company boards
- Naomi Biden testifies in father Hunter Biden's gun trial | The Excerpt
- Boy is rescued after sand collapses on him at Michigan dune
- Florida man pleads not guilty to kidnapping his estranged wife from her apartment in Spain
Recommendation
This was the average Social Security benefit in 2004, and here's what it is now
U.S. resumes delivery of humanitarian aid to Gaza via repaired pier
Marquette University President Michael Lovell dies in Rome
Julia Louis-Dreyfus calls PC comedy complaints a 'red flag' after Jerry Seinfeld comments
Residents worried after ceiling cracks appear following reroofing works at Jalan Tenaga HDB blocks
Princess Diana's Brother Charles Spencer and His Wife Karen Break Up After 13 Years of Marriage
Sandra Bullock and Nicole Kidman Are Ready to Put a Spell on Practical Magic 2
An investment firm has taken a $1.9 billion stake in Southwest Airlines and wants to oust the CEO